LED lighting market marketing channels

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 LED lamps marketing channels have? Believe this is a problem plagued by many students joined the line lighting sales. Here a simple analysis under the LED lighting market marketing channels, we hope to help.

The LED light source c an not escape the existing channels of distribution systems. led high bay lighting lamps and the sales of the traditional light source driving force depends on price, reputation and service. We analyzed four LED lamps marketing channels.

First, home lighting products, such as ceiling, wall lamps, table lamps, floor lamps, kitchen lamps, children s lamps, mirror lights, low-power local lighting product (downlights, spotlights, lighting grid), the dominant lighting marketing channels, including the professional market, the supermarket of building materials, home appliances supermarket, furniture store network, direct sales, while the hidden channel is a home improvement company to buy (on-site promotion, network buy), electrician (installation and decoration team).

Second, the sales of indoor lighting products, the daily loss categories of products, such as energy saving lamps, lamp cups , light bulbs, flashlight, etc., the dominant lighting marketing channels, including the professional lighting market, building materials supermarkets, consumer, supermarkets, convenience stores, hardware stores, direct marketing network, and hidden channels is a property management company (home class and business class), the Municipal Corporation

Third, functional lighting products, such as Eye, Yuba, lamps, etc., Eye dominant channels are the professional market, building materials supermarkets, consumer supermarkets, bookstores, optical shops, furniture stores, appliance stores, children s products stores, schools, shops vision care product stores, direct marketing network, hidden lighting market channels, Eye Hospital, parents promotion (the promotion of joint health products, such as back to back good treatment for myopia).

, Commercial lighting products, such as downlights, spotlights, grid plate, metal halide, the dominant channel, including the professional market, hidden lighting market marketing channels have a home improvement company, tooling companies, design institutes, electrical Property Management (home class and business class), advertising agencies, exhibition design, lighting design company.

By LED lighting is divided into four categories, and outdoor light fixtures products for different categories of conventional and hidden lighting market marketing channels, marketing channel LED lighting has been by executing