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Throughout the LED lighting industry, indeed in a state of the investment heat, cold market, even the LED chip giant cree did not maintain the good momentum of development, recently several quarters of negative growth and loss, but also the much-maligned Cree, Inc. . Now, Career plans the introduction of explicit plans to promote and enhance the company s momentum of development in order to regain the favor of investors. Industry giant Philips is also affected by the recession speed of recovery is less than the company expected and asset impairments, the second quarter of the Philips Lighting sector asset impairment 530 million euros. From the operations of the two giants can get a glimpse into the decline of market enthusiasm, the Shenzhen market has not escaped.

The PRD is the birthplace of China s LED industry, it is action on behalf of China s induction lighting industry development trend and direction. Shenzhen is one of the LED industry area of ??the earliest enterprises engaged in LED technology and product research, development, production and application of about 2,000, most of the technical areas are LED packaging and application of leading Shenzhen, Guangdong packaging production accounts for 70% of the country, accounting for 50% of the world s. Shenzhen LED manufacturers, however, has been focusing on foreign trade, does not focus on the domestic market, resulting in very low corporate reputation, which does not focus on self-promotion, resulting in circulation in the domestic market information, poor brand image. Thus, in addition to some industry giants, other brands of LED lighting products in Shenzhen market slightly uncommon and surprising.

In addition, the professional management of LED lighting manufacturing companies have thousands, but in the end of the market, specializing in LED products, operating businesses, there are few, LED store in the market is relatively rare. Reflected in the Shenzhen market, reporters see in some stores, store operating LED products show non-standard, non-uniform, non-standard image and the operating mechanism, a lot of brands get together and placed to give consumers more messy image. Coupled with the traditional lighting technology is low, the Purchasing Guide is very easy product features, characteristics, use clarity to convey to consumers. Due to the particularity of LED products, many factory owners, sales of underwater led lights-related technology, product features in a smattering of state, let alone the appropriate training to business, Purchasing Guide, result in the Purchasing Guide to the face of consumer The questions also appeared to be very embarrassing, of course, sales will not be able to enhance the