Xu Qinghui, the famous lighting designer, lighting design director of Guangzhou Copper, a long history, the LED can only be considered a new light, and not greater than when fluorescent lamps, metal halide revolution. However, the microscopic point of view, the change of depth, breadth, much quicker pac e than the previous light. Therefore, the traditional lighting companies, long term persistent changes in the short term, breakthrough innovation and change. From the practical operation of the perspective, this is a breakthrough innovation, the difficulty is not small, unique research and development of traditional lighting companies, markets, procurement, quality inspection team are not qualified for this new task, and even the original sales pipeline system may have overwhelming need to add a lot of resources, even the direct use of the capital means to carry out mergers and acquisitions, cooperation. With the industry continuously evolves, the LED broke into the lighting market, "veteran" status to the how to hold? Clayton? Christensen mentioned in the "innovator s dilemma", there are two Business Innovation, the sense of continuous innovation (sustaining innovation), and breakthrough innovation (disruptive innovation). Christensen believes that the c orporate value system changes "that people used to evaluate the product standards change, this change did not predict competitors will fail. LED under the impact of the change the face of this "value system", the lighting veteran in innovation to make a choice?
When LED army march forth to break into the field of lighting, whether the pattern of the entire lighting industry will occur fission? Mao, general manager of global illumination Lizhi Peng, the former three male Aurora installed products project director of that: "the traditional lighting companies, the LED only be regarded as the light source to bring a product extension of the nature of innovation, but does bring a lot of innovation in the lighting design concept bright spot "in his view, the three male? Aurora, NVC and Op the traditional lighting companies The technology is not necessarily the biggest obstacle, because these enterprises are market research, product analysis and technical study has some precipitation. The traditional lighting companies short-term force is not necessarily a technical problem, the key is to cut time to market; pattern will certainly change, but more enterprises had accumulated basis and post-operation of the market to depend on. LED situation, the traditional lighting companies need breakthrough innovative, but not every traditional lighting companies need to build up a huge LED R & D team, on the one hand, no need to repeat someone else s crooked road. "OSRAM Opto Application Design Center Senior Applications Engineer, said Dr. Chen Wencheng, "LED acute shortage of talent, do not blind impulse, accurate positioning is critical for enterprises. do not blind impulse to find not only sell reliable products, but also to provide a program of high quality suppliers will save a lot of manpower and material costs. "
Senior industry marketing people, Chen Wei, said: "LED will change the existing pattern of the lighting industry, faced with breakthrough innovations to the traditional lighting companies in the new situation. Compared with conventional light sources, LED is not just a simple lamps with light source. requirements, the technical threshold is mainly reflected in the technical understanding of the chips, re-design of the power, cooling world, the appearance and optical design, the life of the illumination light effect can be standard product is easy to do, good product it is difficult, such as an MR16 bulb, you need to with traditional transformer thermal lumen dimmable above 400, the color is better, the price should be moderate, this is not a professional R & D is to get it working. LED overall lighting each watts 100 lumens now not a few companies can do. "
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