In response to the 2011 Tohoku earthquake, the summer power shortage problem, starting from July 2011, METI proposed energy saving target of 15%. To achieve this goal, the Japanese government in addition to promoting policy, but also for the approximately 19 million households in the jurisdiction of the Tokyo Electric Power Company, to implement the new release of energy-saving gift reward energy-saving system, the gifts include LED energy saving lamp voucher and other related energy saving gifts.
In fact, the authoritative market research firm GFK Japan announced earlier report shows that the May sales of LED energy saving lamps reach the beginning of the July 2009 low price of 55 times the amount of about 48 times. The report, Sharp, Toshiba, Panasonic, the Big Three accounted for 10 of the month sales of LED energy saving lamps, they have basically formed a monopoly situation. The reporter believes that domestic enterprises can not succeed in this market, a slice of non-easy addition to the sharp market insights, before playing in the Japanese market, market fundamentals and the formation of the sales network is also essential. Jiaoling Xiang said that in Japan bef ore the Joint BDA construction of many projects, including the Tokyo Dome stadium lighting project. Products in Japan after more than 1 year of verified, so customers are assured that the orders to them.
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