2012年5月13日星期日

LED lighting market in Japan was "Chinese enterprises to compete


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Since the earthquake in Japan, more and more mainland LED lighting business through the purchase of chips or strategic cooperation, with Nichia, Sharp, Toyoda Gosei, Showa Denko KK and other Japanese domestic chip manufacturers to enter the Japanese lighting market.

Japanese local statistics show that in 2011 the Japanese market, sales of LED bulbs has risen to 31 million, a figure expected an increase of nearly 40% compared to the beginning of last year. In addition, major appliance stores have also opened up a sales area of ??the LED lights.

In recent years, the rapid growth of market demand, the Japanese market has become one of the important goal of China s LED lighting manufacturers to compete in overseas markets.

According to the manufacturer revealed that the mainland one ready to enter the Japanese market, the LED patent is a threshold, while the standard one pass, and as long as you have to overcome these two obstacles, we can successfully enter the Japanese market. However, the Japanese market is not as enterprises imagination is good, not only face patent restrictions and standards as well as from local enterprises in Japan, strong competition.

At the same time, the Japanese LED lighting products in the market access threshold has been increasing. Recently, the Japanese Ministry of Economy announced on July 1, 2012, to enter the Japanese market LED bulbs and LED lamps must PSE certification. This makes LED lighting products exported to Japan market and the addition of a magic spell. Japan s largest LED lighting manufacturers, Matsushita Electric (Panasonic), decided this year to a major organizational transformation, downstream of the Panasonic Lighting Company merged with the lighting department of the Matsushita Electric Lighting Business Group. Matsushita Electric Works, said the reorganization, the fight for the 2012 annual sales of 35 billion yen, Japanese sales of 25 billion yen, overseas for 10 billion yen. 2015 annual sales will reach 100 billion yen, of which, LED lighting will account for 40% market share in mainland Japan.

At the same time, another local brands Toshiba are also stepping up the penetration of the Japanese LED bulb market. Toshiba Director and Chief Minister Sato Koji, LED Division, 2011 Toshiba LED bulbs single month sales from 2.8 million in June, a substantial growth to 4.8 million in sales in December, the annual growth rate of over 300%. In early February this year, Toshiba launched two LED bulbs, which are priced at ï¿¥ 5,670 (converted to RMB 442 yuan), the two products sales target is 240,000 per year.

Competition in the local lighting companies in Japan is undoubtedly LED lighting companies to squeeze into the Japanese market, physically and mentally exhausted.

"Japanese lighting the traditional pipeline is difficult to go through S & P LED lighting products through a Japanese agent, to the traditional Japanese pipe Distribution Panggui Wei said. The company s future will also be considered for the Japanese domestic lighting brand OEM to expand the Japanese market sales.

Xiao Ling, general manager of Shenzhen - for Industrial Company said China LED lighting manufacturer to enter the Japanese market, in fact, faced with various kinds of pressure. Has been focused on Xiao Ling have a unique insight on the Japanese market in the Japanese lighting market, she thinks, how to do a good job for the Japanese market demand for several products, find the right entry point, the most effective way is the Chinese manufacturers to enter the Japanese market .

Japan and Korea region is an important market for LED lighting, LED bulb series. LED lighting products made in China to attack the most important weapon in the Japanese market prices, rather than technical. Today, many Chinese enterprises have cooperation with Japanese and Korean manufacturers, you can use the technology of Japan and South Korea to play China s manufacturing cost advantage for the LED lighting industry is a very meaningful things.

One has just won the EPS certified manufacturers to disclose EPS certification is not only demanding on product quality, production technology, detection, suppliers also require audits per quarter.

"Some of the LED business is not in place of factory management, even if the product quality through the PSE certification, but its factory conditions can not PSE certification through Pu, general manager of Panggui Wei said.

However, Watanabe Yasushi, Japan JET lighting division executives have a different point of view, he said: In March last year after the earthquake, more and more Chinese products to get into the Japanese market, but in actual testing, a lot of Chinese production LED bulb life and advertised so longevity, including damage to the overheating of the drive power is one of the most common problems. "

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