As a revolutionary green energy-saving lamps, LED energy-saving lamps, changing the previous energy-saving lamps contain heavy metal toxins, pollution problems, and much longer service life characteristics of the next generation of mainstream lighting products, but mo re expensive, few people interested.
In our view, the same power, namely, the wattage is the same energy-efficient light than ordinary energy-saving lamps brighter. In theory, the ordinary energy-saving lamp life of approximately 5000 hours, indoor LED lamp life of up to 50,000 hours. In theory, the calculation of electricity per day 5 hours, it\\ s life up to 27 years.
Normal wear and tear and glow the same premise, can choose the ordinary energy-saving in straight fluorescent lamps (15W) and equal to its glow LED lamps (9W). At present, an energy-saving lamps sell for about 50 yuan, the LED lamp is priced at 200 yuan. 50,000 hours of work time and residents of Harbin City, electricity (0.51 yuan / kWh) calculated the electricity of ordinary energy-saving lamps to 382.5 yuan (15 watts x 50000 hours) / 1000 × 0.51 = 382.5; the LED lights with The electricity cost is 229.5 yuan (9 watts x 50,000 hours) / 1000 × 0.51 = 229.5. in 50,000 hours of testing, h owever, ordinary energy-saving lamps, 10 lamps need to be replaced. Assume that a $ 50 general energy-saving lamps, including lamps fee of 25 yuan and 25 yuan lamp fee, then ignited the 50,000 hours cost $ 275 (25 × 10 tube +25 $ = 275); and lit 50,000 hours LED lights only need one, cost about 200 yuan. Ordinary energy-saving lamps lit simultaneously by 50,000 hours, spent 657.5 yuan, LED lights, compared with 429.5 yuan. Seen in this light, an LED light than ordinary energy-saving lamps save 228 yuan. Each room lights total, the cost of the savings will be doubled.
These data tell us that the superior performance of LED energy saving lamps. Hinder the product real market, in addition to price, the following factors:
1, the lower the degree of market awareness
Many lighting dealers are not very clear, who used to be familiar with the current product, passed on expensive new products, fear of risk.
At the same tim e, manufacturers and media on the LED energy saving lights to promote education, resulting in consumers choose energy-saving lamps tend to LED energy-saving lamps exclusion in the short list.
2, the lack of a trusted professional brand
In the few domestic professional lighting brands, professional energy-saving lamps brand less, in addition to the NVC and other brands, the other lighting companies in the aspects of branding and store construction started late, and a single mode of operation, resulting in high-end products a large part of Osram, Philips accounted for.
3,. The relevant government departments to pay enough attention
Many energy-saving lamp enterprises or export-led, not doing enough for public relations and promotional efforts of relevant government departments, government departments in the introduction of relevant energy saving and government procurement orders, there is no LED energy-saving lamps be taken into account.
4, the fragmen ted nature of the energy-saving lamp enterprises, lack of long-term strategic
Many energy-saving lamp enterprises stay level in the order processing in the R & D, the formation of the sales force management, branding, operations management, channel construction are obvious short-board, in particular, some lack of clear objectives and positioning, with the industry ebb and flow, lack of initiative in future competition in the market at any time may be eliminated.
Fresh interpretation of the consultation as the only professional organizations engaged in the marketing of green products, LED energy saving lamp products from the edge of the high-end products into the mainstream of energy saving and environmental protection products, will take 3-5 years. There are certain strength and the basis of energy-saving lamp enterprises must seize this opportunity to leapfrog development through a revolutionary product, you must solve the following problem:
A vivid conta gious promotion system
LED energy-saving lamps introduced not only through advertising and packaging, terminal form of the spread, but also through event marketing, public welfare activities, network marketing to improve the degree of attention and awareness of the potential consumers. Energy-saving lamps are low-attention products, ordinary consumers do not care, but once there is a demand, or demand be stimulated, it will have the purchase intention and purchase behavior.
The world at the edge of the shadow of the financial crisis, China\\ s economy is facing high inflation, various types of agricultural production, household items will be faced with the possibility of price increases, then from the perspective of a more economic way of life, LED energy saving light in promoting not only to promote energy conservation, promoting a rational consumer, scientific and financial lifestyle, products of low attention and high degree of concern people\\ s livelihood, inc ome, financial planning linked to effective communication. This requires a series of design and planning.
Can be related to environmental organizations, such as Greenpeace, Global Village, One Foundation join together to launch a public service of environmental protection activities to promote the concept and performance of the LED energy-saving lamps to take root, launch a lighting upgrading consumer wave.
Take full advantage of this platform to build their own brand and influence, had a number of energy-saving lamp enterprises related information to the Division I, found widespread description is not clear enough, the phenomenon of product to sell products failed and the network life and The network groups linked to attention. Resulting in propagation efficiency is not high, sales would not open.
2 expensive factor
LED energy-saving lamps with your truth, expensive vendors from the marketing tools, shopping guide and product instructions, vivid descript ion is quite necessary, especially for families with children and the elderly, must be the traditional energy-saving lamps contain mercury other heavy metals, in case of broken family physical and mental harm, as well as an energy-saving lamps of 0.5 mg of mercury can cause the fact of at least 180 tons of contaminated water.
Allowing consumers to understand: money is the means to care for their families and the environment is the goal, spend a little money very cost-effective.
And related financial sector, such as Fujian Industrial Bank, the first low-carbon bank to sign equator agreement, through financial means, such as interest-free installment mode, to dispel the psychological barrier of consumers to buy in advance to enjoy Health and Environmental Protection of high quality life.
3, to promote government legislation, the introduction of relevant policies
External momentum and government relations, to promote the government, especially around the Off ice of the energy saving, energy saving center, LED energy saving lamps as a key product is recommended and included in the government procurement list, while giving certain subsidies to promote energy-saving lamps market replacement
At present, the Ministry of Finance, National Development and Reform Commission jointly issued the promotion of efficient lighting products, financial subsidies fund management Interim Measures \", is to let the people saving light money to save power of money. In accordance with the \"measures\", the state adopt a uniform tender to determine the efficient lighting products to promote enterprise and supply agreement price and supply of financial subsidies successful enterprises, successful enterprises, the successful agreement supplier price minus financial subsidies, the price of sales to end users, the ultimate beneficiary is the bulk of users, and urban and rural residents. \"Rules\" bulk users of each energy eff icient lighting products, the central government 30% of the successful agreement supplier price subsidies; residential users in urban and rural areas according to 50% subsidies. The industry believes that the move underlines the determination of the national energy.
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