2012年5月13日星期日

Five threshold towards a market analysis of the LED energy-saving lamps


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As a revolutionary green energy-saving lamps, LED lighting energy-saving lamps, changing the previous energy-saving lamps contain heavy metal toxins, pollution problems, and much longer service life characteristics of the next generation of mainstream lighting produ cts, but more expensive, few people interested.

1, the lower the degree of market awareness

Many lighting dealers are not very clear, who used to be familiar with the current product, passed on expensive new products, fear of risk. At the same time, manufacturers and the media to promote education on energy-saving lamps of LED lighting is limited, cause consumers to choose energy-saving lamps, often the LED energy-saving lamps excluded from the short list.

2, the lack of a trusted professional brand

, Leading to high-end in a few professional LED lighting brand, brand less of a professional energy-saving lamps, in addition to the NVC and other brands, other lighting business aspects of branding and store construction started late, and a single mode of operation, Product a large part of Osram, Philips accounted for.

3,. The relevant government departments to pay enough attention

Because many energy-saving lamp enterprises or export-led, not doing enough for public relations and promotional efforts of relevant government departments, leading to the introduction of relevant energy saving and government procurement orders, government department, there is no LED lighting energy-saving lamps be taken into account .

4, the fragmented nature of the energy-saving lamp enterprises, lack of long-term strategic

5, the market price is high

Needs to be improved due to the core technology of LED lighting R & D and production of LED lighting costs, and expensive, affect the consumer s purchasing power.
 

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