Three international lighting giant Philips, GE, and Siemens of Germany s Osram, since 2008, in order to capture a "bait" in China to carry out the cut and thrust confront war. Piece of "bait" is thrown by the Nation al Science and Technology and the Ministry of Finance at the end of 2008, Ten City, 10000, "semiconductor lighting promotion program.
21 cities, tens of thousands of LED lights, this case a single project the total value of at least more than 100 billion yuan, the translation of monetary units is about more than 16 billion U.S. dollars, which of course is still very conservative estimate. Such a large cake, who do not want to take a slice? In which even more exciting is that this cake thrown happens to be during the global financial crisis, financial investment opportunities to attract the attention of the world.
Therefore, China has become the strategic position of the many world-class companies, especially since the outbreak of the financial crisis, the Chinese market by foreign companies as the next largest growth area, which is the consensus of the entire world economy sector. Even Philips global CEO the Kezi Lei (GerardJ.Kleisterlee), also have to admit, Philips in China focus on the development of energy-saving career, because it is currently the fastest growing market. "Now many of China s municipal government hope to be able to do some of the energy LED lighting technology. This is our focus."
Yes, Mr. Ke Zilei talked about the focus, that is, the city government - which they carry out the marketing goals of the "Constructing Cities. The 10 City, 10000, the implementation of the plan and the purchaser is the executive branch of government in 21 cities. Defined in plain language the nature of the project is concerned, this is the municipal projects, the Government of course, need marketing target group.
From the traditional sense, Zaochengyundong means to promote a city or a region to achieve the goal of urbanization carried out an implementation plan. On energy-saving lighting industry background, we Zaochengyundong defined as: a city s energy-efficient lighting project as a business monomers marketing behavior. The popular analogy: In the past, is doing the lighting design of a single building, transformation and implementation, and now it is the design and implementation of a city s overall lighting system.
"Constructing Cities" as well as government departments, marketing, public relations, but also precisely has always been international companies are good at and skilled marketing tool. They have the advantage of: technology, capital, products, people and, more importantly, they are across industry boundaries system solutions provider. This is no match for the existing lighting electrical. Therefore, to carry out public relations and promotion of a city municipal energy efficiency projects, has become an inevitable way of Philips, Osram and GE.
From the mid-2008, Philips succession in China, Nanjing, Shenzhen, Tianjin and other regions to carry out the sustainable development of urban "marketing theme. October 26, Philips Lighting, officially joined the China Semiconductor Lighting Industry Alliance "; is one week prior to October 29, Philips joint venture with the Tianjin eco-city, signed a Memorandum of Understanding (MOU) to jointly develop to meet China s urbanization development needs of eco-homes. Renewable energy, waste management and green building of a variety of key performance indicators and strictly control the Tianjin eco-city to play caused by a natural testing ground of an eco-technologies and solutions, Philips has invested more than technology and products, as well as funds.
"Lifestyle", "ecological city" - these two points has been around advocated by Philips and the pursuit of the corporate philosophy.
Of course, as the world s top 500 GE and Siemens of Germany to be outdone, unwilling to crop failure, they are also Chinese cities actively expanding in this round cake battle.
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