2012年12月20日星期四

Put an end to bullying phenomenon


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What is a fair, equitable and? Wu Changjiang said on many occasions, you big bully the small is. If you re small, it is difficult to ensure that others do not

Bully you, but you, and dealers to establ ish long-term and stable cooperative relations, it should be noted that not bully others.

In this regard, the NVC early in fact highly bully. 2005, NVC once and most of the lighting industry production enterprises,

Cooperation with a major international building materials supermarket. But later found to enter the channels, you must pay a variety of costs, such as slotting allowances

, Shelves, etc., etc., and even Western festival sponsorship should, Wu Changjiang channel business unequal treaties manufacturers. Therefore, Wu Changjiang often

Often thinking, why must this Are you big on must bully? So, in 2006, the NVC full withdrawal from the supermarket channel led security light

. This collaboration experience to give Wu Changjiang an important inspiration: to treat their dealers, NVC can not learn a strong logic, but rather full

Surface subv ert it through a win-win concept to promote long-term cooperation with the relatively weak, then fair peer vendors.

In fact, the channels the spirit of NVC and many other brands: Many brand agent is trading relationship, too much emphasis on the results while ignoring

The process of market cultivation, when the agent s performance up to less than the manufacturer s expected, immediately introduced a second dealer decentralized market, or direct access

Associating agent eligibility. NVC, will not easily give up any merchant, but continue to support dealers and help dealers to analyze market ideas

Break through the "bottleneck". Stringent system requirements, NVC also pay attention to the nurturing of the channel business, the same set of operations center to its next

Amusement distributors to achieve their own commitment to shoulder the obligations and responsibilities of nurturing the development of the do wnstream end markets. In fact proved that those who can mine

Guests channels in good spirits and released into the Area market operations center, and achieve faster growth.

Channels the spirit of NVC NVC Sichuan operations center channel development largely heritage Operations Center established an integrated store, production

Various operating points of the product, engineering and other professional team to support and cooperate with the downstream dealers shop, Development Area market for full-service guidance,

Rotary launched, get a ride. Plus NVC headquarters and operations center store renovation, door trick, investment in advertising, dealer network development success rate

Up to 95% or more, most of the dealers in joining or operating soon made pretty good gains and rewards. Operations center in Sichuan has been sent

Exhibition NVC channel system sales network, team management, customer service i s the most sound one of the regions.

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