LED lamp store construction slow by five side constraints

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   terminal led the channel to build compared to the relatively LED R & D and manufacturing hot link a bit slow. At present, the professional management of LED lighting manufacturing companies have thousands, but in the end of th e market, specializing in LED products, operating businesses, there are few, LED store in the market is relatively rare.
terminal led the channel to build compared to the relatively LED R & D and manufacturing hot link a bit slow. At present, the professional management of LED lighting manufacturing companies have thousands, but in the end of the market, specializing in LED products, operating businesses, there are few, LED store in the market is relatively rare. Recently, the author on the topic of the LED store construction with the industry exchange, I learned to do the LED store, the internal strength of repair can be certain to be solid.

LED store appears, in response to market demand and the birth. Technology Co., Ltd. of Zhongshan lighting of the public the Guohua Guo Zeng so tell the reason of the creation of the LED store. In 2009, the company launched sales of LED indoor lighting. LED interior lighting Products and situational experience, the co mpany stepped up the construction of the LED store. 10 shops have been established throughout the country, covering an area of ​​60 square meters, and a large flagship store of 100 square meters. Thus, with the rapid development of the LED, in particular the promotion of LED indoor lighting applications, will also accelerate the construction of the LED store.

Build stores, to enhance product sales, brand image of the LED lights, consumers, attract, or the propaganda of the corporate culture, product display and promotion and so play a crucial role. The same time, the store also carries the function of the product after-sales service, and is conducive to enhancing the competitiveness of enterprises and market satisfaction. However, the pace of construction of the LED store in the country is somewhat slow. The reason is mainly the following five constraints.

Prof essional talent shortage

LED with high technical content, and a new sunrise industry, the LED is facing a professional, high-end the embarrassing lack of personnel, which to some extent affected the construction of the LED store. Traditional lighting technology content is low, the Purchasing Guide a little training, the product features, characteristics, and use clarity to convey to the customer. The particularity of the LED products, many factory owners, sales of LED-related technology, product features are in the state of a smattering of more appropriate training for both businesses, Purchasing Guide. On the one hand, consumers of the LED little is known about the urgent need for professional shopping guide on hand to explain the advantages and characteristics of the product; the other hand, the existing sales staff could not do this important task, it will increase the difficulty of the operation of the store.

To open the LED stores, manufacturers an d merchants must be injected into the professional talents, and enhance the training of LED expertise, enhance their degree of concern and insight on trends in the development of new industry products, and through regular training, so that they have ability to provide lighting solutions for our customers. Professional shopping guide talent is a key factor to improve store sales, a piece of soft power, Should not keep up, is bound to restrict the development of the store.

Brand the absence of

For stores, it generally requires more standardized, unified, standard image and the operating mechanism, which requires the LED manufacturers with high brand influence and market operation ability, the daily operations of the business, the management of all aspects of the guidance. LED rise time is also only two or three years only, the well-known lighting companies still in the R & D of LED early stages of production, the influence of the LED brand has not yet appeared on the market, LED market is still in the state of a feudal infighting. Products of varying quality, lack of leadership brands, which makes a lot of businesses is very confused in choosing LED cooperation between manufacturers. I know a LED store, the store agent LED brand up to more than 10, and more than some second and third tier brands. A far cry from such a mixed state away from our true sense of the LED store.

Product positioning is not clear

Currently, many companies launched LED-sided pursuit of large, whether it is outdoor lighting, indoor lighting, whether it is a high-power, low-power, as long as the LED on. Some companies are even more \"hungry\", those who can make money doing. However, operating stores, requires the products have a clear positioning, combined with consumer demand segments, for different functions, different environments, the combination of varying degrees of differentiation factors of production. In thi s way, be conducive to the promotion and marketing of the store late.

The high cost of