2012年12月30日星期日

Applications


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Can be divided into the car external use and internal use, vehicle LED indicator and internal reading of the interior including the dashboard, air conditioning, stereo, etc.

Reading lamps; external use third brake lights, tail lights, direction li ghts, side lights.

Within the whole car with LED car manufacturers almost all European companies; exterior lighting using LED regard, the European system and

Japanese car third brake lights changed to LED ratio has exceeded 80%. portable lights

In addition to the the car headlights distance and brightness is only a small amount of use, automotive exterior lighting using LED has been widely

. According to the foreign investigation, in 2004, the global automotive LED market scale will reach 3 billion U.S. dollars, up to 80% compound annual growth rate.

China has stipulated that any car on the highway is to be fitted with LED fog lights. The future LED prices decreased,

It lights module bound toward the use of high-brightness LED as a light source.

Field prediction


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LED the main growth engine in the car market to replace the original lights and bulbs lighting a car, replaced all the lighting

LED, internal and external about each required off 200-300 pieces of LEDs.

In 2005, China s automobile production and sales than last year increased by 20%, and sales volume of more than 5.7 million each, including sedan pr oduction reached 2.2 million

Vehicles or more. A car is expected to need more than 300 pieces of LED current LED level. emergency exit sign

Generally 3-5 years of automotive LED LED will become the main market, will form an annual 10 billion yuan output value, market

As LED technology breakthrough and rapid growth.

Guzhen era Lighting Plaza has quietly open for business


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--- Zhongshan Guzhen Times Lighting Plaza recently quietly open for business in the country s largest lighting store. It is learned that the store will make up for the Light Town

Lighting industry chain defects, to create an internation al CBD and. portable lights

Lighting Plaza of the times as one set of business, leisure, entertainment, food and accommodation, with a construction area of ??about 79,000 square meters, the seven-star Lighting

Standard construction of the store. "The financial crisis of our scheduled business and did not affect era lighting the Square Executive General Manager Zeng tree can thoroughly

Lu stores focused on international and domestic leading lighting brands, lighting leader in addition to the the Huayi, Kaiyuan town local lighting SUMMER

, Philips Lighting and Hong Kong, Taiwan and other lighting giant have been stationed, "light show every day, every day, such as the Light Fair.

It is understood that town of more than 5,000 lighting business experienced its commercial form of the re-development of the natural district from scattered sales < br />
Stage to large professional lighting market. The statistics show that, scattered sales and 25% of each of the large stores, the natural district accounted for 50%.

The industry believes that the shop down the street belongs to the "street economy" does not adapt to the rapid development of the lighting industry. "Times Lighting widely

The field concentrated well-known brand enterprises, a good solution to the shortcomings of the "street economy", it will gradually change Guzhen Lighting sales grid

Bureau. Zeng tree can say.

The 2009 first Tanchun by


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Experienced the ups and downs of the world economy in 2008, and the diffraction effects of the financial crisis on the LED industry also had a huge impact, I

Country as the global LED industry, one of the fastest growing countries are also experiencing severe challenges and tests had to face industry this winter to become emergency exit sign

On reality, but the implementation of major initiatives to support and expand domestic demand, along with a series of national policy, as well as the response of the industry itself

Adjustment, in the spring of 2009, LED industry whether before other industries feel the spring, early recovery it?
 

The overall development of China s LED industry


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    Overall LED industry in China in 2008 to maintain a relatively good momentum of development, despite the impact of the global financial crisis, but still

However, is the world s fastest growing countries, the rising status in the global industry. portable lights

    According to the survey of the National Semiconductor Lighting Project R & D and Industry Alliance, 2008, our epitaxial silicon devices increase compared

Fast, rapid growth of chip capacity. Domestic MOCVD possession of more than 100 units, which has been installed the production GaNMOCVD super

Than 85 units, the production of quaternary MOCVD15 units, domestic research institutes, research equipment also increased. Although affected by the financial

Crisis, epitaxial chip investment plan is bound to be adjusted, but is expected to increase in 2009, China MOCVD will be not less than 30, outside

The delay chip production capacity will continue to maintain rapid growth.

    In 2008, the localization rate of China s LED chip al so has improved 49%, of which domestic low-power GaN chip reaches

13 billion, the localization rate of 41%, but the power-type GaN chip localization rate is only close to 20%. The Chinese mainland has become the world s third-largest

GaN chip production base, but still in the low end of the main.

LED packaging production value


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China s LED packaging production value reached 185 billion yuan in 2008, compared with $ 168 billion in 2007, an increase of 10%; production by 2007 82 billion

An increase of 15 percent to 94 billion, a bri ght LED output value reached 140 billion yuan, accounting for 76% of the total sales of LED. From both products and

Corporate structure also greatly improved, the rapid growth of SMD and high power LED packages. emergency exit sign

    Application products in China in 2008 the output value of over 45 billion yuan, functional landscape lighting, LED full color display, solar LED

Applications such as consumer electronics, backlighting, signal, indication is still the main application areas. Decorative landscape display, home appliance, instrument

And other applications market is the largest market, accounted for about 60 percent share, mainly with international phone backlight applications City

Field structure is different. In 2008, the domestic development of functional municipal lighting faster, has a number of one hundred thousand LED demons tration application street lights

Applications, is expected to soon form a scale. LCD-TV backlight and auto lights also made some progress, but an industrial scale

Need a certain time.

Domestic LED industry is facing huge challenges


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    Since 2008, the global financial crisis on China s export-based LED applications industry a serious blow, some applications portable lights< br />
Severe shrinking of the market, while the Taiwan enterprises to increase the penetration of the continent competition with mainland enterprises living space, with the Pearl River Delta

Main export enterprises in the Yangtze River Delta by the overseas market orders to reduce the pressure, many business market to domestic, domestic City

The field competition tends intense domestic industrial structure adjustment become inevitable. Packaging industry the capacity expanding rapidly in the first half of the year, equipment investment

Into the larger, but the fourth quarter of business orders decline, due to the failure of increased competition, although sales to achieve higher growth, but generally less than

; Landscape, toys, holiday lighting and other low-end industries to the program is expected to be a greater impact, severe shrinking of the market, but the white lighting

Product demand was less affected.

    The same time, the domestic LED industry is also facing a number of major issues, for example, is heavily dependent on imports of key equipment and raw materials; core

The technology is not yet a breakthrough, patent issues have become increasingly prominent; the industrial common technology platform missing; lack of high-end strategic products industry

Lead; standard specification is missing are the long-term healthy and rapid development of China s LED industry adversely constraints. China LED

Industry, whether in the early recovery of the financial crisis caused by the winter, in addition to the improvement of the external environment, industry competitiveness mention

The high is also urgent to solve problems and breakthrough.

LED industry benefit


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    Affected by the global financial crisis, China s economic slowdown phenomenon for me to resist international macroeconomic environment

The adverse impact of the country, under the macro-contr ol of the central, nationwide started "to expand domestic demand and promote the growth of a massive

Economic Battle. November 5, 2008, the State Council executive meeting to determine the current program to further promote economic growth, and 4

The 000 billion force pry domestic demand. Under this program, by the end of 2010, the Chinese government will invest 4 trillion yuan for emergency exit sign

Infrastructure, public transport, ecological environment construction and post-disaster construction, livelihood projects, including 10 measures.

    Ten measures China will accelerate the construction of affordable housing projects, speed up infrastructure construction in rural areas, speed up the iron

Roads, highways, airports and other major infrastructure construction, speed up the reconstruction of the earthquake-stricken areas, there will be more substantial increase in the scale of investment.

According to information published on the session, a press conference held on the morning of the 6th, with water, electricity, roads, gas

Mainly in railways, highways, airports, water conservancy and other infrastructure will be rural livelihood projects, the main room will invest 370 billion;

Investment of about 1.5 trillion; energy conservation, ecological engineering will invest 210 billion; structural adjustment and transformation will invest about 370 billion

; Disaster recovery and reconstruction of the affected areas to invest 1 trillion. This substantial investment-building measures will increase the display, special shine

Various LED applications, including general lighting, landscape lighting products the bulk demand; while improving the ecological environment of the section

Demanding higher lighting products, has opened up a vast ma rket for LED in general lighting applications.

Echoes with the national macro-control measures


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Ministry of Science and Technology has been launched to stimulate domestic demand, promote energy conservation, and promote industrial scale "Ten City, ten thousand" LED demonstration work

Away. Local governments have resorted to major construction projects as the starting point to investment-led economic growth, which is only in Guangdong Province wi ll promote portable lights

100,000 LED streetlight project will provide the LED enterprise market of about 600 million yuan. In addition, the Ministry of Finance, the Ministry of Commerce in the country to promote home

Electric countryside, color TV, refrigerator, phone, washing machines, motorcycles, computers, water heaters, air conditioners and other financial subsidies, according to

Estimates, achieved sales of 620 billion yuan, increased consumer spending 300 billion yuan, 920 billion accumulated stimulating consumption, which undoubtedly

Has created a huge market for LED business

Efforts to seize the domestic market


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Throughout the domestic economic situation, stock market lower labor costs, export orders are becoming increasingly reduced. Used to focus on export survival

Enterprises in 2009 will be a huge challenge, which can be seen from the manufacturers of the products we agent behavior. Open this year does not

For a long time, we are agents of the manufacturers Changlong lighting invited to the meeting of the dealers in the country, so many years Changlong lighting manufacturers Regulation

Mode national dealer meeting. emergency exit sign

This shows that many enterprises as the main sales channels once the export market planning in 2009, efforts will be made to enter the country

Within the market, the mining resources of domestic demand, expand the channels of industry, and further open the domestic terminal market. Brand in the lighting industry

2009, on the price and quality of the product, there must be a close fight.

Comment: Indeed, the financial crisis of enterprise based on foreign trade, a g reat influence. In such a situation, the more foreign trade enterprises trying to

Enter the domestic market, this is a good opportunity for businesses to choose products and brands.

Energy-efficient lighting by policy support


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Policy, the country also attaches great importance to the field of industrial and domestic energy conservation. For example, the Ministry of Finance plan year the central government will add

Efforts to promote efficient lighting pr oducts, and vigorously promote the use of energy-saving. The market has been Sanan Optoelectronics Festival led rechargeable flashlight

Energy lighting, energy-saving materials, energy-efficient buildings and other energy-related stocks to be a particular concern, has become a hot topic of the subject investment

.

The data show that China s current annual electricity for lighting close to 250 billion, which, if one third of the semi-

Conductor lighting, an annual savings of 80 billion kWh of electricity, essentially equivalent to a total generating capacity of the Three Gorges Power Station. To this end, the policy is vigorously

Guidance and promotion of energy-saving lamps. Support such as semiconductor (LED) energy efficient lighting products, such as focus is the use of financial subsidies.

Have unique advantages of energy saving, emission r eduction and environmental protection, LED (light emitting diode) in recent years, demand the outbreaks growth. Authoritative machine

Structure iSuppli expects the global LED market size in 2008 will grow to $ 7 billion, will reach $ 12.3 billion by 2012, which,

China s LED industry output value in 2010 will be more than one hundred billion yuan. The product patents and high-end products by 5 manufacturers in Europe and the United States

Control, latecomers vulnerable to the threat of patent litigation. It can be said, now has LED semiconductor material domestic producers have

A certain degree of technical monopoly advantage.

On the secondary market, the semiconductor energy saving materials shares market thermal column sought after. That is because the theme as the main business Sanan Optoelectronics LED

Speculative factors, the stock was a sharp rise over 200% cumulative gains after starting from the b ottom of the seen investors new to the LED

Enthusiasm for investment in energy materials. While the domestic LED industry, in addition to the three safety optoelectronics industry leaders, the fastest growth of Chinese micro

The electronics with disabilities micro Lan.

Guizhou Lighting Wholesale concentration camp


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Guiyang City, Zhejiang Mall after more than a year of development, to gain a foothold in the local lighting industry. Up to now, there have been European

& P, Philips (light source), according to the Buddha, OKES, Cartagena, Lei Nasi, Huaqiang wholesale channe ls based brand settled in Zhejiang head flashlight

Mall. In addition, there is also gathered the of Guizhou most powerful agent wholesalers, for the such as Yulong lighting, Zhengtian trade, Philips Lighting public

5 Division (formerly Tianjin Chinese goods station), Benson the lighting (agent Oupu), China Lighting Jiayi Lighting, visible Guiyang Zhejiang Mall

Has increasingly become a of Guizhou lighting wholesale concentration camp.

Help lighting companies crossing crisis


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Recently, I learned from Zhongshan Xiaolan Wing Ning Zhongyong Industrial District Property Management Division, the Department of Management of the owners in the region to implement the reduction

Rent concessions to hel p the owners to tide over the financial crisis. According to some owners reflects the rent reduction of about 30%. Coincidentally

According to the Guzhen Town aftermarket business households reflect, in order to reduce the burden on businesses, the ancient one of the accessories market management department also must

Given month s rent relief in 2009. led rechargeable flashlight

    At the same time, Wing Ning Zhongyong industrial area, the owners are engaged in the industry, the charges have been adjusted accordingly, as well as other

The tax department, from reality to the enterprises to develop a reasonable standard of taxes. Xiaolan the Yongning industrial district streetlights processing

Production enterprises, turned over to the monthly taxes approved standard is linked to the electricity consumption. In other words, the tax burden of enterprises and

Enterprise production is directly linked to production, they do not pay taxes.

    Taxes policies for such promotions, the crystal day street lamps, general manager of Mr. Lee, Industrial Zone, is doing well, business owners can

Worry about lifting.

Lamps still cheap by European welcomes


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In 2009, foreign buyers demand is still strong, focusing on a new type of light source, Buyer supplier qualification requirements are higher.

    The end of 2007, the subprime crisis originated in the U.S. market, and soon evolved into a sweeping global financial tsunami. In this

Crisis, China s overall econom ic impact on not large, but this crisis for China s foreign trade enterprises, head flashlight

The impact is enormous, many foreign trade enterprises closed down overnight. In the lighting industry, many enterprises reflect export custom

Single reduction, have been identified export orders were canceled, and more enterprises begin to enter the domestic market.

    For lighting business in China, the export of the road very early start. Huayi Lighting Group in its inception, to continue

The establishment of export network, the export has become the main pillar of the Huayi Group. In addition, like SHENGQIU, Oriental, Kaiyuan, eras, etc.

Guzhen large lighting companies, their market performance, the export part occupies a very important position.

    February 20, trade B2B Network the platform Global Market orga nization Zhongshan international procurement Sharon general meeting, we specifically go

Visit to the part of the buyers and the lighting business. We can see from the position of these buyers and suppliers, abroad on the lighting according to

Products, demand is still strong, but more focused on a new type of light source such as LED lighting products; Buyer supplier qualification requirements more stringent

Grid, suppliers not only need a variety of certification and must have a strong R & D capability, can be designed according to customer needs

Produce a unique product; biggest changes that the buyers of the supplier s cash flow requirements, which is the financial turmoil

Under a new feature.

Lamps still cheaps by European welcome


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    At present, we are mainly from the aspects of the whole lamp, electronic accessories, lampshades procurement. For the different parts required nor

Number and size is not the most important, the price is not to do too much r eference, but must meet European quality certification to

Requirements. Our company procurement in China to more than 4 million last year, and this number will increase this year. led rechargeable flashlight

    The current international economic situation is poor influence on the U.S. market is large, also have some impact in the European market, the decrease in sales of high-end products

Cheap lamps still be welcome. Also affected our business, but not last year s double-digit growth

This year is expected to be the single digits, the financial turmoil has made many small factories closed down, but it is more profitable for large enterprise strength, which will make strong

Who is stronger, the weak weaker.

North American market demand is still on the lamps


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    The Home Depot Limited Purchasing Supervisor mellisa meng

    North American market demand remains lamps, mainly some lawn lights, lanterns, ceiling lamps, outdoor decorative lights,

Ceiling fans, lights, track lights , commercial lighting, table lamps, floor lamps. Although affected by the financial crisis, but Home Depot 2009 procurement

And will not be reduced, but procurement requirements will increase. head flashlight

    To provide lighting for the North American market, companies must be US certification. North American consumers personality and new fixtures

Novelty requirements are high, and I hope to have a strong manufacturing and R & D capabilities of domestic manufacturers, in order to meet the market demand.

Lighting mall dozens of merchants closed


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11 am, the reporter saw the scene, these businesses have parking entrance surrounded. Lighting City, 2nd Floor, very quiet (eg

Figure).

According to representatives of the tenants, Ms. Zhang said, the financial cr isis caused the business to lose money, mall management want rose rent the event main cause.

The very fact, the the 2nd Floor merchant contract are due in February and March, immediately need to renew. But merchants are found, tube led rechargeable flashlight

Reasonable parties want the new contract, the previous rent of $ 50 per square meter rose to 80 yuan, which makes it difficult for them to accept. Previously, merchants

On many occasions, but the management has no intention to reduce or.

For merchants say, lighting the city s management said the 2nd floor rents in the entire lighting the city s Rental low, the lighting

City rents in the industry as a whole is not high.

A responsible person surnamed Wang said that in previous years, the Lighting City are performed on the 2nd floor of the rental price, therefore, the rose rent

Di d not rise Liucheng. "The mall want to enhance quality, adjust Merchant", is also the main cause of the price.

In this regard, all the merchants said helplessly, "shopping centers to enhance quality we very much welcome, but it comes just as the financial crisis, we have a number of

Ten, a hundred million cargo pressure in home prices allows us to how to do?

Currently, the local sides are still further coordination.

One hundred million to promote efficient lighting products


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 In April 2008, China launched a national first batch of fifty million to promote efficient lighting project. In 2009, the scale turned

A lot. The Ministry of Finance said that the move is in response to the global financial c risis on the impact of the energy efficient lighting products production enterprises, but also

Contribute to energy conservation.

          As of the end of January 2009, China has to promote energy-saving lamps sixty-two million, exceeding the promotion task. head flashlight

The central government spent about two hundred eighty million yuan subsidies directly stimulating the social consumption of six hundred and fifty million yuan. The Ministry of Finance said, the promotion of six thousand two hundred

One million energy-saving lamps, saving 3.2 billion kwh per year, 3.2 million tons of carbon dioxide emissions, sulfur dioxide thirty-two thousand

Tons.

         More than four hundred million urban and rural residents, schools, hospitals and other large us ers to buy at lower prices, quality and efficient products,

When, a year to 1.6 billion yuan can also save electricity. Stand out in the tender efficient lighting products manufacturers, product sales substantially

Growth. It is understood that, in the promotion of efficient lighting products, the central government residential customers to 50% of the bid price subsidies, subsidies to three percent

Bulk users.

         Some places also developed a matching subsidy policy. Based on five percent of the state-subsidized residential users, such as the Beijing city

The district financial subsidies and launched a policy of "energy-saving lamps. Shanxi, Guangxi Nanning with different

Households given matching subsidies in accordance with the standard of roughly 35-40%.

         The official disclosed that promote ef ficient lighting products this year will be a moderate tilt to the rural areas, so that more rural households have access to

High-quality energy-saving lamps, as soon as possible to improve the lighting conditions. Commercial varieties, high pressure sodium (mainly for road lighting project

) And other high-power outdoor lighting products included in the scope of financial subsidies. In addition, the official this year to improve environmental standards, tender products

Additional mercury content indicators.

Tap new profit growth point


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"Just look at China s civil lighting, there is so great a value of about 40 billion yuan retail market." Royal Dutch fly

Said Philips Electronics home lighting lamps global president AllardBijlsma.

This is a v ery exciting news. Worldwide, the traditional markets in Europe and the United States has been a civil lighting

The vanguard of the market, due to the different spending habits, especially the regular replacement of its energy-saving light source, have already formed a huge

Market.

Philips Lighting Business Group, also in these markets earn pots full bowl full. At that time, the entire value chain around light led rechargeable flashlight

The source start about two-thirds of the value chain is to serve the light source.

However, the situation has begun to change. Lighting market is the sudden emergence of the formation of a new value chain system. In the traditional industrial

Lamps on the market, Philips and several giant, lose ground, respectively, to obtain market share. But Philips is obviously not satisfied

At only a difference in the industrial lighting market. This hard work more than a century of enterprises in the lighting field, is experiencing self-fashioning

New impulse, new target civilian lighting market.

Green drive


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Two years ago, after a drastic transformation of the communications business, security and image business, health care products business, the mobile phone business

The semiconductor business have all been stripped out of the Netherlands Royal Philips Electronics. Lighting business and consumer products busines s, the medical equipment business

Philips retained three business pillars. head flashlight

"Healthy, suitable for development", which is a general evaluation of the Philips Lighting business. In more than 100-year history of the development

, Philips started the business, has always maintained the momentum of steady growth, its profitability is always satisfied with investors

Meaning.

"From the understanding of the market and changes in the industry to drive our self-fashioning." CEO of Philips Lighting (China)

Bi Bo Ling (OlivierPiccolin). In fact, one of the most famous cases in Philips from CRT TVs to

LCD TV, the changing LED TV technology, market-driven general shift to electronic technology results.

Philips, similar cases abound. Light from tungsten light to argon, and then the power LED in the lighting business unit,

Optical technology, market-driven general shift to electronic technology product.

The above changes, mostly due to take the initiative to observe and explore. "We want to be the leader in the industry, rather than a follower

. Bi Bo Ling This prompted Philips lighting business is constantly looking for new business growth and the growth mode.

The data show that the world, about 90% of electricity consumption from lighting, lighting is undoubtedly one of the main entry point of the energy-saving. Philips

Pu earlier energy-saving programs around can save 40% of electricity and its applications, mainly concentrated in the field of industrial lighting.

As an important part of the lighting in the area, who are able to provide for civil lighting solutions? Philips Lighting business decisions

Who know must seize this have a strong market demand for new profit growth point.

Business media of siding with the bully


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Irresponsible commercial media, forcing the pressure to survive, to give up the media as a social and public responsibility, reduced to some opportunistic only "gunmen" and "thugs" who give money to who speaks, who d o not vote in the ad idea to find each other s troubles, can not create a respect for the original, and respect for intellectual property rights, respect for the good opinion of the original enterprise environment.led replacement bulbs

Lighting industry


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Is a financial home, construction, household appliances, art as one of the composite industry, is a need to the multidisciplinary support the creative industries, the Masters, the big brands, big companies should produce a "bright industry. China lighting out of the original dark? How to embark on the originality of the "high road"? I think the night, like thousands of road, get up early and still sell "tofu". In order to better to Maihao "lighting tofu", we take a look at how other industries sell "tofu":led high bay lighting

    When the coffee is as "cargo" trafficking, one pound sell $ 300; When the coffee is packaged as commodities, can be sold for 25 yuan a cup; When added services, and trafficking in a coffee shop, cup minimum of 35 to 100 yuan ; allow customers to experience coffee, wine, and lifestyle, a cup can be sold for 150 yuan, or even several hundred dollars. Starbucks (Starbucks) real profits are "experience".

    What is the secret of the people always like to ask Montblanc success? "Our opponents wan t to increase the yield to capture the market, and even to produce disposable ballpoint pen, but we do have our own market positioning, we are targeting luxury goods market." The Montblanc s president Wolfe says. Currently, the Mont Blanc in France accounted for 50% of the senior pen market share, occupies 60% abroad.

The China Illuminating original how invasive


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    An original national history, there is no future nation; not original industry is also a history not the future of the industry. All of us both live in reality, also live i n history. Lighting industry to be out of the siege, jump out of the Red Sea, it is necessary to explore the original DNA customized original DPS.

    "Han Maglione Biography" first "city within Ballad": "good buns in town goes Quartet. Town good wide brow, the Quartet and the half-rate city good big sleeves, Quartet piece silk." Maglione (Eastern Han the early years of the people, Ma Yuan s son), his view of the changed political wind shift like this, "officials Bong law, from the capital good from slow Verbatim ballad resigned Yu, indicating" leading by example. " serious significance.led replacement bulbs

    Fiyta of China s watch industry, China has a huge the Buddhist devotees groups, luxury watches "self-defense war" launched under the leadership of the competent design vice president of North launched a 29,800 yuan "Golden Buddha table "," table "became popular in short supply.

China s lighting industry


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There is no designer background, vice president, the president? In my line of sight is not ideology first, we never would be no respect for designers, it is impossible for a classic case of the Golden Buddha table "type, it is impo ssible" Lee North "creative executives. China s lighting industry to the world, to light up the world, must learn three measures two equations:led high bay lighting

    The first one: emphasis on design reuse designer. Re-vitalizing the designer s asset re-allocation of corporate resources, using the best steel in the knife s edge, to speak to rely on product strength, open the market door to rely on word-of-mouth marketing, the most important is to have the ability to design talent on the important bits Kong, there The ability to go up the designer treatment.

    The second measure: the emphasis on culture, reuse planning people. Lighting brand China as a big country with thousands of years of culture should have its own international influence. To establish a brand, not only lighting design is refined, styles, materials and colors to maintain the original style continuously injected into the Chinese elements, at the same time requires Logo should refine. China lighting to make their brands stand out, it is necessary according to clearly brand "beautiful legend, if no story behind the brand, the brand is difficult to stand up, it is difficult to show their difference.

Planning intentions


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    After years of rapid development, since the beginning of 2008, the Chinese lighting industry obviously feel the pace of slowing down. Domestic lighting manufacturers have to re-examine the situation at home and abroad actively confidence courageously to che ck the impact of the financial crisis, self lessons learned over the years to take the initiative to make adjustments in the production, marketing planning, marketing strategy, in order to grasp the market initiative, negative change for the benefit.led replacement bulbs

    The same time, in order to let the majority of industry professionals insight into the actions of domestic manufacturers of lighting, interpret the trajectory of the development of the industry enterprises, the development status quo of the country in different regional markets lighting industry, to predict the development of the industry as a whole in 2009 marketing; through National different regional markets on the business-to-business brand adjust the status of interpretation, the different categories of the regional market capacity authoritative analysis, so as to increase understanding and interactio n between vendors, and promote the healthy and stable development of the industry as a whole in 2009.

    Entire planning is divided into two parts, the first part of the corporate marketing strategic foresight, Retrospect and Prospect on the road in different parts of corporate marketing, to show the excellent domestic lighting enterprises to actively change and efforts to develop the spirit; second part is businesses the brand replacement Investigation and category investigation into some of the market capacity survey of the different regional markets, to show the bright future of domestic lighting industry is thriving in 2009, has great potential.

The transformation will strengthen the city street lamp lighting construction


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Road lighting replacement will involve the replacement light source replacement lampshade, light poles heightening pick arm extended, re-paint. Included in the sections of the road lighting retrofits (lots): Hing Ning Roa d extension (Zhongxing Road - Century Avenue), North Jiangdong Road (East Zhongshan Road - Zhongxing Road), Taoyuan Street, New River Road (Yonggang South Road - Zhongxing Road), Baizhang East Road, Fuming Road (Hing Ning Road - a thoroughfare road), Kuwata Road, Civil Aid Service Road, Jingjia Road, Ring Road, Qinghe Road, Dazha Road, West Bay Road, North Jiefang Road, Liyuan North Road, Ash Road (Liberation Bridge - peach crossing the road), cypresses in the Jiangbei Park, Pasir Ris Park, hole Pu Park, around the Tianyi Square.

Intersection lighting retrofits, will greatly enhance the illumination of the junction. Specifically related to the following junctions: Rainbow Road - HE Cheng Road, Rainbow Road South - New River Road, Jiangdong North Road - Zhongxing Road, Fuming Road - Man On Road, Fuming Road - a thoroughfare road, Fuming Road - NingChuan Road, Kuwata Road - Jingjia Road, the mulberry Road - An Road, Xinhe - nanzhen Street, New River Road - Wangai Lu , Lantian Road - Liyuan Road North, Dazha Road - Ring Road, Dazha Road - new road.led high bay lighting

Part of the cell into the residential roads, dense trees blocked the street lights, the street lights pick arm extended, replace the light source and the lamp shade or street lights shift transformation. Specifically relates to the following plot: Taikoo Shing district, Southern District of Ming House, Ming House, Eastern, North Ming House, happiness Court, Baihe Village, East willow Square, Yanwu garden, Xu Rong Village the Kegon district, Lianfeng Century Court, after River district, amusement River Lane district.

Light industry revitalization plan policy interpretation


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1 "for major home appliances such as refrigerators, washing machines, air conditioners, compressors and motors and other key components, update the research and development of tools and facilities, the implementation of the transformation of the production line to achie ve large volume, multi-door, multi-temperature, high-end frost-free Refrigerator, super-efficient refrigerators, energy-saving air conditioners and inverter air conditioner, large-capacity, energy-saving, water-saving high-end technology washing machines and other products of the industry. "

The main purpose of the policy is to be realized through advances in technology and product structure adjustment appliances industrial upgrading, and has been advocating the concept of energy saving and environmental protection policy and national fit. By product, most of the market on sales of refrigerators, washing machines products with higher energy efficiency, space is limited further escalation. Air conditioning products on the market is still a lot of 4-5 levels of energy efficiency, energy-saving room for improvement.led replacement bulbs

The government put forward early in 2008, incre asing the energy efficiency of air conditioning products to more than 3 4-5 energy-efficient products and in 2009 began to limit sales. In the second half of 2008, the air-conditioning leading enterprises started to increase the inverter air conditioner (EER 3) advertising and promotional activities, on the one hand is forced by the pressure of the policy (the phase-out of the 4-5 level energy efficiency of air conditioning capacity) ; the other hand, in order to optimize the product structure, improve the company s overall profitability (inverter air conditioner higher gross margin). The policy will be conducive to the air conditioning companies to further increase the strength and effectiveness of the promotion of energy-saving air-conditioning, to enhance its overall profitability, Midea, Gree, Haier air conditioning leading enterprises to form a larger good.

Increase the energy saving lamps


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Manufacturing alternative to the application of new technology and new technology of liquid mercury and solid-state mercury phase-out of inefficient lighting products. The ordinary incandesc ent yield is 15% less than in 2008, the the compact fluorescent yield than the 30% growth in 2008, the phasing out of incandescent, 20% reduction in emissions of mercury pollution. Development of energy saving and environmental protection ceramic metal halide lamp production technology, and built the production line of high-quality non-mercury ceramic metal halide lamps and components. 2-3 years 1,000,000 100w ceramic metal halide lamps installed meter, the annual reduction in electricity consumption of 100 million degrees, reduce carbon dioxide emissions by 3.3 tons. led high bay lighting

In 2008, the Government has already begun on the energy-saving lamps promotion, the main way is through government subsidies in the pilot cities residents with low price (basic incandescent price equal) home lighting replacement. The planning clearly "ordinary incandescent production decreased by 15% comp ared to 2008 and the compact fluorescent yield than the 30% growth in 2008", indicates that the government will intensify efforts to promote energy-saving lamps, pilot cities is expected to gradually expand to nationwide . The good of this policy on the lighting industry, Zhejiang Sunshine, Foshan Lighting as domestic the lighting leading enterprises will benefit.

Appliance capacity


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Mostly concentrated in the Pearl River Delta, Yangtze River Delta and the Bohai Sea and other producing areas, along with the rapid economic development of the above areas, and raise the level of residents income, production and labor costs rise faster as a fully competitive home appliance industry, gross the level of interest rates, net profit margin has been maintained at a very low level (net profit margin of 2-4%), rising costs in the steady erosion of corporate profits. Some companies have begun production capacity to the Midwest, such as the U.S. electrical capacity in 2008, the new tendency began to Anhui, Chongqing and other Midwest cities. Policy-oriented point of view, the future government might will through tax relief, financial subsidies and other support enterprises transfer capacity, so as to ensure the competitiveness of the industry does not appear a marked decline, beneficiary enterprises including Midea, Gree, Haier, Hisense, Konka, TCL many listed companyled replacement bulbs

The fine solution LED lighting introduction of national standards


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This is a bit cold in winter, the semiconductor lighting is its vibrant attitude development. It is the trend of the future development of the light source, and also has the incomparable adv antage of traditional light sources. LED lighting industry is almost in a disorderly state of competition in the development process, because there is no uniform standard, LED enterprises like walking in Heidengxiahuo, lighting designers and other users of LED products both love but nor.led high bay lighting

Experienced these, led by the National Lighting Appliance Standardization Committee to develop LED lighting national standards has been submitted for review stage, the industry s long-awaited and eagerly look forward to LED lighting national and industry standards will soon uncover its true colors . The focus of the industry, LED lighting standards forthcoming interview the executive director of the Illuminating Engineering Society of China to participate in the development of standards, deputy director of the Measurement and Testing Professional Committee of China Illuminating Engineering So ciety, the EVERFINE Optoelectronic Information Co., Ltd. Chairman and Chief Technology Officer Professor Pan Jiangen.

Since 1985, Professor Pan has been engaged in the optical, color, electronics and other optoelectronic measurement technology and equipment design. As the International Commission on Illumination (CIE) light radiation measurement segment (second segment D2) representative of China to participate in the discussion of the CIE Technical Committee standards, drafting and voting, elected for CIED2R2-38 photometric detector spectral sensitivity The person in charge of special study of the measurement method, as academic leaders to assume the two national 863 high-tech projects and achieved outstanding results. In contact with the author of the conversation, the technical background, Professor Pan has an open-minded and generous and humble, the only insight into all the worldly talent exudes such a peaceful and calm temperament.

2012年12月25日星期二

Long life


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"Induction lamp can be said that the the oldest light source products." Industry sources "Mr. Qin said, even if you can not reach the advertised 10

Million hours, to provide five years of quality assurance, which is already a lot of other light sources incomparable. downlight led

????There is no doubt that the extraordinary life of up to 100,000 hours electrodeless lamp, so that in a difficult place inconvenient replacement lamps, post maintenance

Use more superior.

????Contrast with the light source products, product life an electrodeless lamp is enough to make other light source products can hardly expect its items

Back. From this point, the induction lamp apparently belongs to a class of "gold mine".

Slow light fades


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????Had done lighting industry technical person electrodeless lamp light fades test results showed: electrodeless lamp in the time of 2000 hours, still

Maintain 95% of the flux, only 5% of the light failure; 16% of the light failure at 20,000 hours; 50,000 hours 27% of the light failure; 100000 small

When 37% of the light failure. This indicates that the product has come to an end at the time of 20,000 hours, the other light sources, electrodeless lamp still bright as

Smoothie. This shows that the induction lamp light failure rate is quite slow.led bulb

Overall cost-effective


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????Perhaps some will say, the most criticized electrodeless lamp is expensive, how electrodeless lamp price is a gold mine? Be

, Just from the product price, electrodeless lamp does price is too high. Howe ver, if the measure in terms of cost-effective products, induction lamp undoubtedlydownlight led

Have the advantage. Due to the advantages of the electrodeless lamp illumination on 200W electrodeless lamp illumination equivalent to 400W metal halide, so we take 200W

Induction lamp 400W metal halide cost comparison

Gaps in the market and great potential


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????"At present, the production of low-frequency induction lamp enterprises, real investment in the billion or more, product quality (through 3C, EMC, CE, UL) from

Widely recognized by the market in the second half of 2007, from the lamp, ballast lamps can produce their own (real technical experts developed

Team), scale (an annual output of more than 20 million units), domestic and international marketing network, only a handful, Shanghai Hongyuan blessingled bulb

Built the source of light, Jiang Su Zhengxin. The number is so small, not competition. As domestic demand for high-quality light source, so the induction lamp

Is in a gap in the market period, the potential is huge. "The Jiang Su Zhengxin Group general manager Wang Yingchun said so.

????Coincidentally, the general manager of Shenzhen Gelin Lai Chen Jiayu that the induction lamp is in a period of rapid development, with the majority of the development

Space and market. This is a business for many years and experience of the market, also aptly say electrodeless lamp current market conditions.

Brand


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????"How recently asked the electrodeless lamp buyers more?" Many lighting manufacturers have issued such a feeling.

????More manufacturers began looking for electrodeless lamp brand after emotion , natural.

????However, after some searching, only to find electrodeless lamp brand companies are still hard to find a figure, it touches on some small scale, the strength of the weak prices

Industry in stirring up trouble.downlight led

????"Some small businesses without strength, in order to grab the market, this take the lamp, take it home electrical appliances, patchwork-type production, product failure rates

Nearly 50%, which greatly undermined the market order. "The Jiang Su Zhengxin Group general manager Wang Yingchun said," this time of need electrodeless lamp brand enterprise

Brave to stand up, The high tree brand banner, so that consumers spend assured electrodeless lamp.

The three flaws hinder Promise lights flash


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????Gold Mine actually appear, but be able to discover and tap into the gold can be no more than. Why? Because even the open-pit gold mine

Electrodeless lamp industry there are not small defects that hinder electrodeles s lamp this "open-pit gold mine" sparkling.

????The defect one: awareness is not highled bulb

????As Wang Yingchun said, "Promise lights still belongs to the light source of new products, market awareness is not high, but also need to have a keen nose for the market list

Home, teamed up with high-quality manufacturers promotion of universal , to restore market confidence. "Electrodeless lamp market awareness is not high, led should

Use and promotion of the obstacles encountered.

????Defects: industry boss missing

????The electrodeless lamp large-scale application and promotion of only six years or so, is just the initial stage. Because of this, electrodeless lamp industries have yet to

Appear as a strong influence on the enterprise, such as NVC, Op. Industry sources said that the electrodeless lamp production enterprises, r eal-generation

Table the leader in this field, has not yet appeared, much-needed leadership branding the prestige of the field. Green Light frankly, "Chen Jiayu

Establish brand awareness, as much as possible from the industry brand to the Volkswagen brand into electrodeless lamp into all areas of life.

Promotional seriously lagging behind


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????Chen Jiayu, said the focus on price rather than value brands of consumer habits, many people still in the choice of energy-saving lamps, electrodeless lamp in

Price than the general energy-saving lamps, in the specific application process will be mor e money, but this is to some extent restricted induction lamp

Vigorously promote and nurture the brand.downlight led

????A few years ago, the induction lamp just emerging, some manufacturers instant success in product development is not yet mature, and not for the depth of the city

Field research, the rush to market, resulting in a small market resist contradict, planted the seeds for the comprehensive promotion of the induction lamp.

????Electrodeless lamp the promotion of awareness of the enterprise is now awakening, the parties to intensify propaganda, to take industry media advertising, outdoor advertising

A variety of ways and online advertising campaign to promote the electrodeless lamp in the various fields of application

The smart dimming light show to grab the limelight


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?Since attended the 2009 Guangzhou International Lighting, Courtyard Lighting Fair has about 50 customers first on the Foshan METORPOLIS Technology Co., Ltd.

"Smart dimming" technology demonstrated strong interest and willingness to coope rate.led bulb

????METORPOLIS, executive vice president, said Xu Bing, the LED street lamp exhibitors throughout the audience pattern to grab the limelight, this is mainly due to

Mei Bo s first worldwide street lamps Professional electronic ballast the intelligent dimming technology. This technology not only solves the traditional

Street light initial costs with high, life is short, difficult maintenance of defects, but also allow any section of any period street light gradient with the

The heart power adjustment. According the detailed estimates the METORPOLIS Laboratory, on the basis of the original street lamps run mode, this technology is at least able Festival

About 30% of the electricity consumption

Three time points


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????The electrodeless lamp from birth to the present, has been 100 years time. Long years, the long river, the three time points record world

On the development of the induction lamp technology.

????In 1 907, U.S. scientists PC.Hewitt apply the principle of induction lamp patent Thompson (JJThomson) Theis

Qin (Tesia) who invented the high-frequency induction lamp. However, due to restrictions on the level of the electronics technology, such lamps can only be in the experiment

Rooms exist, did not enter the market.downlight led

????In 1991, Japan s Panasonic first introduced the Everbright electrodeless fluorescent lamps and put into the Japanese market, then 27w of

Everbright electrodeless fluorescent light efficiency 37lm / w, the average life expectancy of 40,000 hours. In the same year, Philips QL electrodeless fluorescent lamps

Also put into the market. QL electrodeless fluorescent light efficiency reached 70lm / w, the average life expectancy of 60,000 hours.

????In 1994, GE launched GENURA electrodeless fluorescent lamps, a ballast and lamp integrate d compact electrodeless fluorescent

Similar structure with Philips QL electrodeless fluorescent lamps, similar to the shape and reflective type incandescent operating frequency selection of the 2.65 M light efficiency

Is 50lm / w, life is 15,000 hours. Osram Introduces then ENDURA electrodeless fluorescent. ENDURA electrodeless fluorescent lamps operating frequency

Rate is 300KHz, the luminous efficiency of 75lm / w, the average life expectancy of 60,000 hours.

Chinese enterprises from testing the waters to the large-scale use


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????In 1998, Hebei gem in the laboratory, lit the the domestic first light Electrodeless lamp. Subsequently, the gems Group officially entered the high-frequency induction lamp

Production areas. This is the electrodeless lamp from the laboratory to the market for the first time, is the induction lamp "spark". Who would have thought that this "Star

The Star fire into Liaoyuanzhishi when a decade after.led bulb

????2003, Shanghai Hongyuan Lighting & Electric Co., Ltd. IC LSI technology applications to light manufacturing industry, successfully invented

LVD induction lamp. Followed by Shanghai Hongyuan positive LVD induction lamp market, began the course of the market to test the water.

????In 2005, the Electronics and Information Technology Systems Research Institute of Zhejiang University, $ light enterprise to develop RF induction lamp technology, the success of

The breakthrough cost bottlenecks, electrodeless lamp cost significantly reduce. This is the time of induction lamp technology attempts to reform, and in the City

Field veri fication. $ Light, Shi Danda enterprise time and time again for the enlightenment of the market, again and again for the promotion of the induction lamp wave flags na

Shouting, only electrodeless lamp gradually became Liaoyuanzhishi today.

????2007 Zhengxin Group, Shunxiang company has entered the field of induction lamp, electrodeless lamp market promotion, branding

Into the general trend, electrodeless lamp as the light source market, a force not to be underestimated.

????Electrodeless lamp manufacturers have sprung up, and divided into two genres: the Induction Lamp genre with high-frequency induction lamp flow

Faction. Shanghai Hongyuan Lighting Jiang Su Zhengxin Group is representative of the genre of low frequency induction lamp, Hebei Gem Group, Shenzhen Green Light lighting

And so are high-frequency electrodeless lamp outstanding enterprises. High frequency induction lamp with built-emitting principle of magnetic induction, induction lamp with external

Set the principle of magnetic field induction glowing. The main difference between the two is the heat and the magnetic field frequency.

Promise lights with LED obvious differences


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????And LED, electrodeless lamp in the development history of the last hundred years, more time sleeping as scientific research in the laboratory. As the following energy-saving

Light source products widely rise after the lights, polar lights and LED are the title of the "New Light". However, both essentially a big difference, hair

There are also differences in spanwise direction.downlight led

????Technically speaking, electrodeless lamp with LED lighting uses a different technology, but the life of the product, the energy saving effect, the light fades

Aspects are not far off. From the applicable type of LED lights with the electrodeless lamp each division, high-power LED lights can not be compared with the induction lamp

Similarly, small power, landscape lighting, indicating lighting display electrodeless lamp without and LED lights.

????Market performance, the induction lamp can not shoulder to shoulder with LED lighting. Currently, LED lighting has become the lighting industry generally

Agree that the future of the new dir ection of the light source development, the major lighting companies invested enormous human, material and financial resources for research and development of LED lighting products on the market

LED lighting products are also very rich. Compared with LED lighting the electrodeless lamp awareness and penetration is relatively low, only a small number of corporate investment

The electrodeless lamp products into energy R & D supporting Promise light source lighting products in very short supply.

On Fineart lights


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?Recently, the exhibition of the outstanding plays of the Sixth National children s drama held in Guangzhou, Guangzhou Choi Yi Lighting Co., Ltd. for two performances repertoire: fairy

The musical "little Avanti" and the c hildren s drama "Xiaoluobutou lamps.

????On March 18, the fairy tale musical, "Children s Art Theatre of Western Ontario and rehearsal little Avanti" in Guangdong Province Song and Dance Theatre debut. Color

Yi, a of 36 units FINE2000 series of computer lights for the drama. Rich and varied lighting effects, with rich Xinjiang folk music styleoutdoor post lights

Choreography costumes, as well as humorous performances, deeply attracted the eyes of the audience, especially children.

????The children the drama "Xiaoluobutou" in theater staged in Guangzhou Huanghuagang March 15. The play uses Fineart FINE2000 series, V-2005

Series Fixtures total of 30 units. Beautiful fantasy of lights shaped according to the story needs a different scene, allowing the audience to feel the stage artistic charm

, But also the inner world of the Xiaoluobutou interpretation head ...

????It is understood that, in the near future, Fineart for large-scale the Mongolian dance drama "Genghis" provides 54 units of color the Yi FINE2000 Series Fixtures

.

New lamps Building Materials City


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The financial crisis has brought the global economic downturn, but Yiwu countercurrent to open up new markets. It is reported, situated Beiyuan street boxwood Umemura, Yiwu lights

With building materials city, ready to be opened at the end of June as a whole, is formally foreign investment.path light

????It is understood that Yiwu Total lamps around 400 business households, which international commerce city, more than 300, mainly engaged in foreign trade

Christmas lights, LED lights, mainly sold to Europe and the United States, some lighting shops and dispersed in Riverside Road, Yiwu Decoration City, materiel City

The field and Shiqiaotou decorated professional street ground. Due to Yiwu, there is not a large-scale, high-end lighting market, local residents want to buy a number of the grade

Exquisite lamps, often run around looking for the prowl, and some even went to Hangzhou, Shanghai procurement, too scattered lamps operating to

Foreign buyers come to Yiwu inconvenience.

Many the lamps operate outside engaged in Zhejiang have thought Yiwu gold, prompted us dec ided to set up the lighting Building Materials City. "Lamps

Building Materials City development Lukin fiscal Zhongshan Guzhen International Lighting City and some other lighting market, a number of Yiwu, Pujiang, Yongkang

Businessmen and other places, they want to return to do business in Yiwu, Yiwu unique market advantage, and to expand the domestic and foreign trade market.

The crystal lamp five northwestern provinces distributor settled Lanzhou


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???Recently, Lanzhou Far East International Lighting City Hi Tim a Crystal Lighting brand - Geng Long Crystal Light. It is learned that the water it imports Egypt Aspen

Made of crystal, are in high-end products. The lighting shop the entire store decorated with bla ck, to better set off the effect of the lights, so that customers

A beauty shopping, and after-sales year to customers free cleaningoutdoor post lights

Haikou and welcome to purchase tide


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Recently, the reporter visited Hainan lighting market, many businesses are busy handling new lighting products. It is understood that these new

Lighting products from Zhongshan Guzhen procurement.path light

????In addition, the reporter saw in the Huashan Lighting City and Zhongshan Road, most of these new lighting products for a cheap brand or

No brand products. Some businesses say that the big brands and more has occupied for big businesses, many marketing tools and product competitiveness,

Small businesses are unable to match, but inexpensive products for small and medium-sized businesses, it is a good choice.

The new debut Chengdu according to Fair


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?Recently, the Chengdu International Lighting Fair 2009, jointly organized by the Association of Lighting in Sichuan Province, Sichuan Province, the city lighting branch in Chengdu

Century City New International Convention and Exhibition Center grand opening. Indus try electric lighting to bring new products and a full range of energy-saving lighting products in 2009 to participate in the exhibition.outdoor post lights

????During the exhibition, the merchants of its LED series of new exhibition showed great interest, T8 turn the T5 s Variety energy saving conversion bracket, T8 rpm

T5 s magic pipe the Sichuan regional distributors and contractors and so caused concern.